Lately I’ve been spending my life watching YouTube.
On YouTube, you get a nugget of information (taken with a grain of salt), a giggle, a cringe, and then suddenly it’s three hours past your bedtime. There’s something compulsive about watching just one more five minute video. Not a ten minute video. Ho no! Ain’t nobody got time for that. But a dozen five minute videos? Sure, why not?
So it’s no surprise that as my creative bug starts to wake back up, my gut instinct has been to start filming content for my little YouTube channel. A vlog, maybe, or I could talk all about bullet journaling, or writing, or maybe just make hundreds of cat videos. Better yet, I could do it all! Unboxing, product testing, pranks!
I went so far as to buy a little tripod for the old digital camera and started brainstorming script ideas. And then I procrastinated by watching more YouTube videos.
Recently I found out that something like 300 hours of content are uploaded to YouTube every minute of every day.
Yeah, I have zero interest in producing YouTube videos now.
It’s the same with my writing. How many millions of books are available to read on Amazon? How many magazines and blogs are desperate to get a single reader? The competition is fierce, and I’m just not competitive.
Anything I do creatively, I have to do for myself first. If I wanted recognition of any kind, I would have to change the way I do everything. And then I would be beholden to strangers for their attention and approval. It would be like reliving high school, and I am not doing that.
I have to ask myself, why bother? Why spend the time and energy to create a thing if I truly do not care whether or not others will enjoy it, especially when it means that my video/novel will just be another drop in the ocean?
We recently moved to Fairbanks, Alaska. One of the few remaining open Blockbuster Video stores is here, and I love it. We usually visit once a week. Yeah, returning the discs stinks and yes, they don’t have everything. But there’s something to be said for wandering through the aisles and picking out something to watch.
Netflix and Amazon online video services are great, but there is no real browsing to be done. They use algorithms to point out content that you’re likely to enjoy, and sometimes they’re right. But what about the genres I don’t normally watch? What about that amazing movie that was released before I was born and isn’t even available digitally yet? And who wants to spend hours surfing through thumbnails of “related” titles when you really want to watch something new and different?
It’s like book stores. Sure there’s a big selection, but it’s strictly curated by the business owner. They want you to spend your money, and they fill the shelf with things they think you want to buy. We actually canceled our Netflix subscription. Having DVDs shipped to our house in Fairbanks was prohibitively time consuming, and their instant view portal is obnoxious (via the Playstation anyway). I would much rather wander through Blockbuster.
This is why I hope Blockbuster makes a comeback and used book stores never go away. Variety is the spice of life, right? But the algorithm depends on your tastes being consistent. I said it before and I’ll say it again:
P.S. After re-reading this, I realize that if my point is “why bother?” in addition to “variety is the spice of life,” then wouldn’t that mean that my creative offerings are “spice” and not just another drop? *shrugs* The ocean is already pretty polluted.